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Traffic:
Who, when, where and why are visiting your website? How you should analyze the traffic information and interact with your visitors?
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Search engine:
How the prospects are likely to find your website through a web search? How you can get a high ranking?
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Layout:
Does your layout seem logical and professional to your target market? How to improve the company image by a more professional design layout?
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Contents:
How to optimize your existing contents for search engines? How to update and provide new contents to attract visitors to come back?
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Graphics, pictures and images:
How are their quality, dimensions and storage size? How do they relate to the contents? Do they attract and speak out more than words? How to provide attractive animations and/or visual effects?
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Navigation:
How are the menu system and links performing?
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Bugs, broken links or malfunctions:
Are there any website development problems that need to be fixed?
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Speed:
How is the current status and how pages can be optimized to load faster?
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Accessibility:
Do your site comply with new accessibility standards?
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Sales, lead or contact generation:
How do you evaluate the lead generation feature of the site? How you can improve it?
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Security & reliability
How secure is the site and how it can be improved? How reliable are your databases and backup system?
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Growth and expansion:
How will your website be affected when your business grows
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