Banner advertisements are one of the dominant forms of web advertising. Although click-through rates have gone consistently downward, the same can be said of banner ad prices. It is still possible to achieve a click-through rate many times the industry average by combining good custom design and placement.
Obviously, emarketers have recognised banner ads as a powerful way to promote their businesses. However, whether you're a major player in the market or not, the difference between a poor banner design and a great one could be the key for your ROI (Return On Investment) and site traffic. So it's essential that your banners stand out from the crowd.
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Banners are usually used for generating clicks and attract visitors to your site or for branding purposes. These two ad formats necessitate different design approaches. So it's important to know the purpose of your banner ad from the very first steps of the design procedure.
Our expertise is custom design corporate branding banner ads that could be simply recognized from the others on the web.
We use the following standards for making banner ads, however, due to the widespread acceptance of 468x60 banner ads, you can easily secure placements at most sites, and publishers can accept them from most advertisers.
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